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One of the best ways to show someone how much you care about them is by giving them a gift. Whether you are giving this to mark a special occasion or simply to let them know you care, presents are something that people should spend a lot of time picking out.

A main reason why you should take your time with these presents is that is really says a lot about your relationship with the receiver. Rather than just buying the first thing you see, it is always is better to think about the person who is receiving the present and think about what they will like.

One of the most common misconceptions regarding presents is that you have to spend a lot of money to make them be a good one. This simply is not the case. Although sometimes the best gift for a person just happens to be expensive, there are plenty of gifts that are inexpensive that the recipient really will appreciate and love.

If you are looking to make your gift really count, the first thing you should do is consider the occasion. If this is for a romantic occasion, then you should think about going for meaningful gifts that say something about your relationship – anniversary presents can sometimes be tricky.

On the other hand, if this gift is for a birthday or other special occasion, you could consider thinking about what type of hobbies the person has. If they like something such as reading, then think about buying them a book that would really appeal.

This method can work really well even if you are giving a gift to someone you don’t know very well. You just need to think about their character and go from there. Because your gifts or gift sets will show that you put at least a little bit of effort into it.

When it comes to the holidays, most people find it difficult to find the right gifts for everyone. Mostly people get to the point where they run out of time and buy last minute presents.

Even if you have to buy last minute presents, it is still possible to make them important for the receiver. All you need do is use the same tactics previously. Think about what they like to do for fun and buy a quick gift off of that. As long as you put some thought into it, it will show.

Kirkland McCauley purchased an elephant for his wifes birthday. It was not a present she liked or understood, and it made a mess on her carpets. In fact it was the elephant in the room, and this horror that separated them for the remaining three days of their marriage.

Kirkland bought his present on the Internet. These days it is very easy to be imaginative. Simply look through Google for ‘presents’ and the choice is, virtually unlimited. It ranges from adopting a wild animal to flying lessons, buying a plot of land on another planet to buying a glass cased piece of Wembley turf.

But being imaginative is not enough, as Mrs McCauley was quick to tell her husband of the moment. The miracle of having a mobile phone that meant he could access the Internet, and thereby arrange such transactions as buying an elephant while down the pub with his friends, did not compensate for the inconvenience. And anyway he always knew she never liked grey.

So choosing suitable christmas or birthday presents is an art form requiring a mixture of diplomacy, creativity, sensitivity, and inspiration.

The world wide web is a great help opening up lots of opportunities. But this is not the complete answer.

‘Unusual’ is not enough. Being impractical is not enough, although it can help. After all, who likes a practical present – a washing machine, new iron or paint brush?

‘Frivolous’ often helps, as does ‘extravagance’ – or at least the appearance of either or both.

Buying a gift because you have always wanted one yourself is certainly not the way to go. What wife wants the almost complete set of Charlton Athletic football programmes, 1967 to 1983 – missing only the April 1971 Accrington Stanley game?

Choosing something ‘worthy’ or that sends a message is worse. Time at boot camp rarely does the job.

‘So ‘appropriate’, possibly in a witty way, is the most important gift adjective – but appropriate to the receiver not the giver. But the worst that can happen is that the gift ‘says more’ about the giver’s interests than those of the receiver. The best that can happen is that the giver receives in return increased appreciation of his or her thoughtfulness and sensitivity.

Meanwhile Kirkland went back to his job at the zoo a wiser man, and Mrs McCauley was remarried to a big game hunter who always brought her gift sets - and jewellery, and chocolates and only the occasional subscription to Rifles and Telescopic Sights magazine.